{"id":17816,"date":"2026-07-15T11:08:58","date_gmt":"2026-07-15T09:08:58","guid":{"rendered":"https:\/\/incubeta.com\/?p=17816"},"modified":"2026-07-15T11:46:16","modified_gmt":"2026-07-15T09:46:16","slug":"amy-crowther-unpacks-ai-growth-strategies-on-the-talk-commerce-podcast","status":"publish","type":"post","link":"https:\/\/incubeta.com\/pt-pt\/news-and-resources\/amy-crowther-unpacks-ai-growth-strategies-on-the-talk-commerce-podcast\/","title":{"rendered":"Amy Crowther Unpacks AI Growth Strategies on the Talk Commerce Podcast"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><br>How do you scale when the tech landscape is shifting beneath your feet? <strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/incubeta-deepens-global-leadership-bench-with-four-executive-moves\/\">Amy Crowther, Incubeta\u2019s President of the Americas<\/a><\/strong> sits down with Brent Peterson on the <strong><a href=\"https:\/\/talk-commerce.com\/blog\/connecting-data-and-creative-assets-to-drive-modern-marketing-evolution-amy-crowther\" target=\"_blank\" rel=\"noopener\">Talk Commerce<\/a><\/strong> podcast to unpack exactly what it takes for brands to thrive in an era of rapid transition.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Today, AI isn\u2019t just changing the game for content creation and audience connection, it\u2019s fundamentally rewriting the entire playbook, demanding sharp operational focus and strategic vision. In this episode of the Talk Commerce podcast, Amy and Brent dive deep into the essentials of modern growth, from maintaining a solid brand identity and uniting siloed data, to mastering the\u00a0shift from legacy search keywords to real-time, conversational queries, along with <strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/from-ai-invisibility-to-ai-authority-scaling-brand-authority-in-the-age-of-answer-engines\/\">AI visibility\/AEO<\/a><\/strong>, and more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Listen To the Conversation<\/h2>\n\n\n\n<iframe width=\"100%\" height=\"180\" frameborder=\"no\" scrolling=\"no\" seamless src=\"https:\/\/share.transistor.fm\/e\/eb18df1e\"><\/iframe>\n\n\n\n<p class=\"wp-block-paragraph\"><em>This podcast was originally published by <strong><a href=\"https:\/\/talk-commerce.com\/blog\/connecting-data-and-creative-assets-to-drive-modern-marketing-evolution-amy-crowther\" target=\"_blank\" rel=\"noopener\">Talk Commerce <\/a><\/strong>on 14 July 2026. <\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you scale when the tech landscape is shifting beneath your feet? Amy Crowther, Incubeta\u2019s President of the Americas sits down with Brent Peterson on the Talk Commerce podcast to unpack exactly what it takes for brands to thrive in an era of rapid transition.&nbsp; Today, AI isn\u2019t just changing the game for content [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":17821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[221],"approach":[],"solution":[],"industry":[50],"market":[19],"class_list":["post-17816","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","industry-global","market-us"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/comments?post=17816"}],"version-history":[{"count":8,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17816\/revisions"}],"predecessor-version":[{"id":17826,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/posts\/17816\/revisions\/17826"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media\/17821"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/media?parent=17816"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/categories?post=17816"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/tags?post=17816"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/approach?post=17816"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/solution?post=17816"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/industry?post=17816"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/pt-pt\/wp-json\/wp\/v2\/market?post=17816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}