Digital Maturation Journey In-Housing with Eurail

Cliente
Eurail
Setor de Atividade
Travel
Soluções

Learning & Development
Partilhar
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Return on Gross Ad Spend

50%

40%

Increase in Campaign Turnaround

Eurail wanted to increase the digital knowledge of their in-house team and deliver customer centric marketing. Covid-19 accelerated Eurail’s objectives and the process concluded at the end of 2020, with Eurail gaining contractual ownership of the ad technology platforms and associated consented data.

Working with Incubeta has helped Eurail to achieve our goal of bringing media buying operations in house. Incubeta supported us with all aspects of the process, including training and quality assurance. With Incubeta’s support, we hit all the objectives that we set ourselves for bringing media buying in-house.

Daan Kok

Global Online Traffic Manager, Eurail

Novidades

Based in the Netherlands, Eurail gives travellers worldwide the opportunity to experience flexible, borderless rail travel across Europe through 33+ countries. Eurail partnered with Incubeta to accelerate their digital maturity journey – delivering customer centric digital marketing that considered the role and union of media, creative and technology. Worldclass measurement and ad tech sat at the core of the process, leveraging Incubeta’s GMP reseller status to facilitate ownership of SA360, GA360, DV360, Campaign Manager and Optimise 360.

Estratégia

The goals were simple; Increase Digital Knowledge for Eurail Team, Deliver Customer Centric Marketing and Increase the return on Gross Ad Spend.

We started by selecting GMP as a consolidated solution for planning, buying, measurement and effective cost- & resource-saving execution

From here we conducted appropriate training for Eurail to prepare for in-housing. This training and GMP solution enabled an environment that optimized the supply chain to deliver optimal paid media strategies.