Optimizing On-Site Ecommerce Journeys for MOO Product Level Conversion Rate Tracking

Cliente
MOO
Setor de Atividade
Retail
Soluções

Data Activation
Digital Media
Partilhar
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MOO, a London based Printing Services & Supplies company needed Incubeta to build an easy to use dashboard capable of analysing customers’ on-site ecommerce journeys. As an online retailer, Moo process thousands of transactions a day and require a scalable solution for tracking the performance of individual products across multiple global markets.

We began by designing and deploying an automated SQL analysis of Moo’s Google Analytics 360 data in BigQuery. This approach leveraged BigQuery’s ability to process large volumes of data effectively (>10M hits on a daily) and ensured that the resulting reports were quick to load and easy to navigate.

This report helps us confidently track and optimise our conversion funnels across our vast catalogue of products. Our customers’ journeys are often very complex and this superb dashboard enables us to provide the best experience for them

Our vast catalogue of products means we have complex user journeys, this report helps us confidently track and optimise our conversion funnels to provide the best experience for our customers. Superb work!

Georgia Grant

Marketing Growth Analyst

Novidades

Users of the new product funnel dashboard are able to “drill down” into the top level conversion stats to compare different products and product categories, as well markets, device types and browsers too. Additionally, an alerts system ensures that stakeholders are kept up-to-date with daily fluctuations in conversion rates and are able to react to sudden changes in ecommerce performance.

Estratégia

An agile delivery model was adopted for this project, enabling us to deliver a proof of concept in the shortest possible time frame. Beyond this, we worked iteratively to improve the reporting structure and available insight according to specific client feedback. Now that the analysis pipeline has been built, we play an active role in supporting Moo’s internal team to further develop the dashboard independently to reflect changes in their product catalogue and wider business.