{"id":1062,"date":"2024-11-20T00:00:00","date_gmt":"2024-11-19T22:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv.wpdns.site\/our-work\/boosting-cross-market-brand-performance-for-gruppo-una\/"},"modified":"2025-11-04T08:51:27","modified_gmt":"2025-11-04T06:51:27","slug":"boosting-cross-market-brand-performance-for-gruppo-una","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/sg\/our-work\/boosting-cross-market-brand-performance-for-gruppo-una\/","title":{"rendered":"Delivering Personalization &#038; Flexibility at Scale"},"content":{"rendered":"<h2>Challenge Overcome<\/h2>\n<p>In line with their digital maturity process, Gruppo UNA identified a new way to scale performance across the Italian and international markets, particularly in terms of bookings and ROAS.<\/p>\n<h2>Approach Taken<\/h2>\n<p>Recognizing the need for a highly tailored messaging strategy, Gruppo UNA partnered with Incubeta to help switch up their user experience, and build narrative consistency across their brand. Activating a seamless Dynamic Creative Optimization (DCO) strategy.<\/p>\n<h2>Value Delivered<\/h2>\n<p>Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US.<\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>Gruppo UNA were able to target users across the full-funnel, with increased flexibility across ad variations. This strategic approach led to a highly customized message that perfectly matched user needs. As a result, they saw a 64% increase in ROAS across Italy with a 94% increase in growth YoY, a 70% increase in ROAS across the UK, and a 269% increase in ROAS across the US. <\/p>\n","protected":false},"featured_media":1063,"template":"","meta":[],"approach":[24],"solution":[],"industry":[28],"market":[29],"class_list":["post-1062","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-adaptive-automation","industry-hospitality","market-italy"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/case-studies\/1062","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/case-studies\/1062\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media\/1063"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media?parent=1062"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/approach?post=1062"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/solution?post=1062"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/industry?post=1062"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/market?post=1062"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}