{"id":15306,"date":"2015-11-04T22:00:00","date_gmt":"2015-11-04T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/nmpis-parent-company-incubeta-and-dqa-media-group-create-70-million-digital-merger\/"},"modified":"2015-11-04T22:00:00","modified_gmt":"2015-11-04T20:00:00","slug":"nmpis-parent-company-incubeta-and-dqa-media-group-create-70-million-digital-merger","status":"publish","type":"post","link":"https:\/\/incubeta.com\/sg\/news-and-resources\/nmpis-parent-company-incubeta-and-dqa-media-group-create-70-million-digital-merger\/","title":{"rendered":"NMPi’s Parent Company, Incubeta, and DQ&A Media Group create \u00a370 million Digital Merger"},"content":{"rendered":"\nThe merged company has over 400 full-time staff, with 13 offices worldwide, implementing DoubleClick ad-tech solutions and running digital marketing campaigns across 100 countries.\n\nBoth groups have large Cape Town offices, with Incubeta companies operational in the UK, Australia, Singapore, China and Kenya. DQ&A Media Group brands are active in the Netherlands, Germany, Spain, Italy, Switzerland and the USA.\n\nThe combined companies specialise in programmatic media, search and web analytics \u2013 delivering measurable results for top-tier clients.\n\n\u201cWe have created one of the world\u2019s largest, independent, international groups of digital agencies,\u201d says Rick van Boekel, CEO of DQ&A Media Group. \u201cFrom a geographical, services and products perspective, we are 100% complementary.\u201d\n\nIncubeta Group CEO, Alan Lipschitz, is equally positive about the opportunities the merger presents.\n\nHe explains, \u201cThe evolving digital market requires companies that understand the technology, are data leaders, and who can give clients a performance-driven solution that results from an integrated approach to search, display and other digital services. There is now increased depth of talent in our combined teams, with real world innovation and numerous thought leaders in our space.\u201d\n\n“We are delighted to see two valued partners, DQ&A Media Group and Incubeta Holdings, come together. The merger offers a global solution that continues to ensure that consumer messaging is more relevant than ever,\u201d says Frank Einecke, Managing Director Media Buying Solutions EMEA at DoubleClick by Google.\n\nOperationally, the merger presents additional opportunities for incuBeta and DQ&A\u2019s country offices, with management and operations teams able to expand in search, display and other specialised services.\n\n\u201cThis is a shot-in-the-arm for the South African digital media industry,\u201d says Incubeta Group Executive, Jonathan Gluckman. \u201cFurther proof that we have the skillsets, expertise and track record to not only compete internationally with confidence but, also, win and keep business from the biggest global brands.\u201d\n\nIncubeta is the holding company of NMPi (formerly Net Media Planet), Clicks2Customers and Interface, and is highly regarded for its expertise in search engine marketing and optimisation, analytics and full digital services.\n\nIn the merger with DQ&A, specialists in digital display marketing, programmatic media buying and technology services, the merged entity becomes a significant digital solutions player.\n\nFuture plans include further strategic acquisitions, adding key services and opening markets to the group\u2019s global client base.\n\n—\n\nThis article was published in 2015, to learn more about Incubeta’s expansion and acquisition journey since then, take a look at our list of M&A Press Releases:\n
    \n \t
  1. Majority Stake in Incubeta Acquired by Global Investment Firm, Carlyle<\/a><\/strong><\/li>\n \t
  2. Incubeta Welcomes Extendo to the Family<\/a><\/strong><\/li>\n \t
  3. Incubeta Welcomes Bruce Clay to the Family<\/a><\/strong><\/li>\n \t
  4. Incubeta Welcomes Blue Walrus to the Family<\/a><\/strong><\/li>\n \t
  5. Incubeta Acquires Ecommerce Agency Groundswell<\/a><\/strong><\/li>\n \t
  6. Incubeta Acquires Global Marketplace Expert, Maze-One<\/a><\/strong><\/li>\n \t
  7. Incubeta Acquires Analytics Partner Panalysis<\/a><\/strong><\/li>\n \t
  8. Incubeta Acquires Shout Bravo to Bolster Total Search Offering<\/a><\/strong><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    Incubeta and DQ&A Media Group announce their merger, offering clients enhanced services and access to new markets.<\/span><\/p>\n","protected":false},"author":10,"featured_media":1292,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[],"market":[23],"class_list":["post-15306","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts\/15306","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/comments?post=15306"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts\/15306\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media\/1292"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media?parent=15306"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/categories?post=15306"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/tags?post=15306"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/approach?post=15306"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/solution?post=15306"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/industry?post=15306"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/market?post=15306"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}