{"id":15377,"date":"2025-04-07T22:00:00","date_gmt":"2025-04-07T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/incubeta-appoints-new-chief-people-officer\/"},"modified":"2025-04-07T22:00:00","modified_gmt":"2025-04-07T20:00:00","slug":"incubeta-appoints-new-chief-people-officer","status":"publish","type":"post","link":"https:\/\/incubeta.com\/sg\/news-and-resources\/incubeta-appoints-new-chief-people-officer\/","title":{"rendered":"Incubeta Appoints Strategic Talent Leader Lindsay Shirley as Chief People Officer"},"content":{"rendered":"\n<p>As Incubeta continues to scale and reinforce its commitment to<strong> <a href=\"https:\/\/incubeta.com\/news-and-resources\/what-is-outperform-marketing\/\">Outperform Marketing<\/a> <\/strong>\u2013 a strategy designed to drive immediate business impact while enabling sustainable, long-term growth \u2013 Lindsay\u2019s leadership will be pivotal in ensuring that the company\u2019s people strategy aligns seamlessly with these principles. By promoting a high-performance culture that emphasizes innovation, adaptability, and measurable impact, she will empower our global workforce to embody the very strategies we implement for clients.<\/p>\n\n\n\n<p>Lindsay\u2019s career spans global roles across Europe, North America, South Africa, and APAC, where she has successfully led HR teams through periods of growth and transformation. Notably, she took on the role of Wunderman Thompson\u2019s APAC CPO in a bold career move, stepping into an unfamiliar region and overseeing a team of 50 within a diverse organization of 4,000 employees. Her ability to adapt and thrive in new environments will be invaluable as she leads our global people strategy.<\/p>\n\n\n\n<p><em>\u201cI\u2019m thrilled to be joining this ambitious, bold, and growth-focused company,\u201d said Lindsay. \u201cIncubeta already has great talent, clients, and leadership, and it will advance and grow \u2013 I can\u2019t wait to be part of it.\u201d<\/em><\/p>\n\n\n\n<p>In her new role, Lindsay will oversee all aspects of Incubeta\u2019s people strategy, from attracting top talent to advancing career growth and ensuring an exceptional employee experience. Her primary objective is to create a culture that not only drives satisfaction and engagement but also empowers employees to deliver outstanding work for clients. Drawing from her global expertise, she strives to cultivate a work environment that embraces Incubeta\u2019s unique talent across the world and promotes innovation across all regions.<\/p>\n\n\n\n<p>Lindsay also recognizes the ever-evolving challenges in the HR industry, particularly the ongoing battle for top talent. She understands that today\u2019s employees seek more than just a paycheck \u2013 they crave purpose, growth and an environment where they feel valued and inspired. Employee loyalty is no longer about company tenure but about personal and professional development, wellbeing and a sense of belonging. To address this, she will focus on enhancing the employee journey \u2013 ensuring a positive experience from onboarding to development, recognition, and retention.<\/p>\n\n\n\n<p><em>\u201cWe are delighted to welcome Lindsay to the Incubeta team,\u201d said Jacques van Niekerk. Global CEO of Incubeta. \u201cHer extensive global experience and deep understanding of talent strategy make her an incredible asset to our company. We are confident that under her leadership, our people-focused initiatives will continue to evolve, enabling us to attract and retain the best talent in the industry.\u201d<\/em><\/p>\n\n\n\n<p>Lindsay\u2019s appointment comes at a pivotal time as we continue our rapid expansion of <strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/what-is-outperform-marketing\/\">Outperform Marketing<\/a><\/strong>, to drive positive client growth and future demand. Her expertise in tech partnerships and creative teams aligns seamlessly with our vision of delivering innovative marketing solutions, ensuring that we, not only attract top talent but also nurture a workforce that thrives in a performance-driven, future-focused environment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400\">We&#8217;re pleased to announce the appointment of Lindsay Shirley as our new Chief People Officer. Bringing over 25 years of HR experience across multiple industries and regions, Lindsay will play a key role in strengthening a dynamic work environment, further solidifying Incubeta\u2019s position as an employer of choice in the digital marketing space. <\/span><\/p>\n","protected":false},"author":10,"featured_media":1440,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[215],"tags":[],"approach":[],"solution":[],"industry":[],"market":[23],"class_list":["post-15377","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts\/15377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/comments?post=15377"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts\/15377\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media\/1440"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media?parent=15377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/categories?post=15377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/tags?post=15377"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/approach?post=15377"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/solution?post=15377"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/industry?post=15377"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/market?post=15377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}