{"id":15421,"date":"2026-02-17T14:02:42","date_gmt":"2026-02-17T12:02:42","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/incubeta-appoints-adam-woods-as-global-chief-product-officer\/"},"modified":"2026-02-17T14:02:42","modified_gmt":"2026-02-17T12:02:42","slug":"incubeta-appoints-adam-woods-as-global-chief-product-officer","status":"publish","type":"post","link":"https:\/\/incubeta.com\/sg\/news-and-resources\/incubeta-appoints-adam-woods-as-global-chief-product-officer\/","title":{"rendered":"Incubeta Appoints Adam Woods as Global Chief Product Officer"},"content":{"rendered":"\n

Incubeta announced the appointment of Adam Woods as Global Chief Product Officer. The newly created role accelerates Incubeta\u2019s global product leadership as the company continues to invest in AI-driven capabilities and scale its Seamless Technology portfolio<\/a> across markets.<\/p>\n\n\n\n

Adam will oversee Incubeta\u2019s end-to-end product ecosystem, connecting Incubeta\u2019s technologies into a cohesive, globally scalable product suite. His appointment reflects Incubeta\u2019s shift toward delivering integrated intelligence across media, data, and creative rather than standalone tools.<\/p>\n\n\n\n

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\u201cAdam brings a rare combination of deep technical understanding and product vision. He understands what it takes to turn product strategy into value delivery at scale. Adam\u2019s leadership adds depth and clarity to how we think about products that meet our client\u2019s key marketing use cases.\u201d<\/strong>
– Jacques van Niekerk, Global CEO at Incubeta. <\/p>\n<\/blockquote>\n\n\n\n

Adam joins Incubeta with decades of experience building and transforming complex marketing and data platforms. He previously served as CTO of Wunderman Thompson Data, where he led the development of a global data architecture that later became Choreograph. He later joined Choozle as CTO and went on to serve as CEO, guiding the company through a full replatforming into a cloud-native SaaS offering designed to simplify media activation for mid-market brands and agencies.<\/p>\n\n\n\n

In his new role, Adam will align product strategy across Incubeta\u2019s global teams, ensuring flexibility for local market needs while reducing fragmentation across data sources and platforms for their fast growing clientbase. A key priority is enabling more seamless interaction between business logic, performance data and marketing outcomes.<\/p>\n\n\n\n

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\u201cAs marketing technology has evolved, marketers are being asked to make faster decisions across an expanding set of platforms. I\u2019m focused on building on Incubeta\u2019s strong foundational platform by connecting teams, data and execution into a more cohesive way of working. That connection gives marketers a clearer truth about what\u2019s driving performance and the confidence to act on it.\u201d<\/strong>
– Adam Woods, Global Chief Product Officer<\/em><\/p>\n<\/blockquote>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Incubeta announced the appointment of Adam Woods as Global Chief Product Officer. The newly created role accelerates Incubeta\u2019s global product leadership as the company continues to invest in AI-driven capabilities and scale its Seamless Technology portfolio across markets. Adam will oversee Incubeta\u2019s end-to-end product ecosystem, connecting Incubeta\u2019s technologies into a cohesive, globally scalable product suite. […]<\/p>\n","protected":false},"author":6,"featured_media":15422,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[50],"market":[23],"class_list":["post-15421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","industry-global","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts\/15421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/comments?post=15421"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/posts\/15421\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media\/15422"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/media?parent=15421"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/categories?post=15421"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/tags?post=15421"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/approach?post=15421"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/solution?post=15421"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/industry?post=15421"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/sg\/wp-json\/wp\/v2\/market?post=15421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}