“Incubeta\u2019s innovative use of the eBay product feed to streamline and optimize performance across shopping ads had a real impact. It boosted traffic quality, reduced expired clicks, and drove stronger results as well as an enhanced shopping experience for eBay buyers.”Rebecca Mangaroo, UK Partnerships Lead, Ebay<\/p>\n
In the fast-paced eBay marketplace, ensuring a positive user experience and maximizing revenue hinges on preventing shoppers from landing on out-of-stock product pages. The company aimed to drastically reduce these frustrating experiences, initially targeting a 5% reduction in such page views. With over 500 million products processed daily and peak query volumes reaching 10,000\u201320,000 per second, eBay needed a highly efficient solution. Key challenges included avoiding rate limits within the shopping ads Content API during product information updates and managing massive data streams with hourly updates to maintain real-time accuracy.<\/p>\n
eBay started by implementing shopping ads best practices. It developed an efficient, high-volume SKU update system with prioritization logic, and it established regular feed processing schedules integrated with the Content API. A key innovation was adding a data-streaming approach for active listings, using the Content API with a 5% click limit to enable dynamic updates and minimize clicks on unavailable products.<\/p>\n
eBay partnered with Incubeta to optimize its Google Cloud architecture and streamline product feed processing and ingestion into shopping ads.<\/p>\n
eBay\u2019s strategic approach yielded significant results, dramatically reducing expired clicks approaching the initial 5% target across the key European markets of Germany, France, Italy, and the UK. The impact was particularly pronounced in the UK with a 72% reduction in expired clicks and Germany with a 51% decrease. Beyond improving user experience, this initiative also drove significant business growth, including a 256% click increase, a 147% sales increase, and a 137% revenue increase.<\/p>\n\n","protected":false},"excerpt":{"rendered":"
eBay partnered with Incubeta to optimize performance across Google Shopping, delivering a positive user experience, and 137% increase in revenue.<\/p>\n","protected":false},"featured_media":5489,"template":"","meta":[],"approach":[13],"solution":[],"industry":[14],"market":[34],"class_list":["post-1089","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","industry-retail","market-emea"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/case-studies\/1089","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/case-studies\/1089\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media\/5489"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media?parent=1089"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/approach?post=1089"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/solution?post=1089"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/industry?post=1089"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/market?post=1089"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}