{"id":11329,"date":"2026-02-13T11:56:59","date_gmt":"2026-02-13T09:56:59","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/?post_type=case-studies&#038;p=11329"},"modified":"2026-02-25T10:09:10","modified_gmt":"2026-02-25T08:09:10","slug":"maximizing-engagement-reach-with-first-party-data","status":"publish","type":"case-studies","link":"https:\/\/incubeta.com\/za\/our-work\/maximizing-engagement-reach-with-first-party-data\/","title":{"rendered":"Maximizing Engagement &amp; Reach with First-Party Data"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">CHALLENGE OVERCOME<\/h2>\n\n\n\n<p>FWD were able to integrate first-party data from lastminute.com\u2019s properties in order to retarget users off-site. Expanding their offering and extending the reach of digital campaigns beyond their owned platforms, while making better use of available data for targeting and personalization.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">APPROACH TAKEN<\/h2>\n\n\n\n<p>In partnership with Incubeta, FWD implemented a native data integration solution allowing for real-time syncing of audience segments for off-site activations. Alongside this, a programmatic activation strategy was put in place to ensure efficient targeting and delivery. Incubeta provided full support during the integration process, ensuring a seamless and scalable strategy \u2014resulting in stronger campaign performance and improved use of first-party data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">VALUE DELIVERED<\/h2>\n\n\n\n<p>The integration enabled a 76% increase in campaign reach and an 81% improvement in engagement rate compared to travel industry competitors. By activating audiences beyond their immediate ecosystem, FWD was able to significantly boost the visibility and effectiveness of their digital campaigns.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>FWD integrated first-party data with off-site programmatic activation, extending audience reach beyond owned platforms and driving significant gains in engagement and campaign visibility.<\/p>\n","protected":false},"featured_media":13635,"template":"","meta":[],"approach":[13],"solution":[],"industry":[32],"market":[51],"class_list":["post-11329","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","approach-rapid-results","industry-travel-airline","market-spain"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/case-studies\/11329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/types\/case-studies"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/case-studies\/11329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media\/13635"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media?parent=11329"}],"wp:term":[{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/approach?post=11329"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/solution?post=11329"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/industry?post=11329"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/market?post=11329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}