{"id":15284,"date":"2022-10-17T22:00:00","date_gmt":"2022-10-17T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/incubeta-partners-with-specialist-consumer-electronics-retail-group-adorama-to-scale-growth-across-its-brands\/"},"modified":"2022-10-17T22:00:00","modified_gmt":"2022-10-17T20:00:00","slug":"incubeta-partners-with-specialist-consumer-electronics-retail-group-adorama-to-scale-growth-across-its-brands","status":"publish","type":"post","link":"https:\/\/incubeta.com\/za\/news-and-resources\/incubeta-partners-with-specialist-consumer-electronics-retail-group-adorama-to-scale-growth-across-its-brands\/","title":{"rendered":"Incubeta Partners with Specialist Consumer & Electronics Retail Group, Adorama, to Scale Growth Across its Brands"},"content":{"rendered":"\n

New York, October <\/b>18th<\/b>, 2022<\/b> — Global digital marketing group, <\/span>Incubeta<\/span>, today announced its partnership with online retailer <\/span>Adorama<\/a><\/strong><\/span>, the trusted source for market-leading photo, video, audio, <\/span>computer equipment and information. Through the partnership, Adorama will leverage Incubeta\u2019s paid media, adtech, analytics and data science teams, along with a digital strategy offering that will be serviced by the company\u2019s media strategist, transformation and eCommerce consultants.<\/span><\/p>\n\n\n\n

Adorama is known for its consumer-focused marketplace, and appeals to the professional who wants honest, no-nonsense content around photography and videography. By curating authentic, consumer-focused content that\u2019s executed across their various media platforms <\/span>42 West<\/span>, <\/span>AdoramaTV<\/a><\/strong>, Adorama strives to elevate themselves as the \u201cVoice of Authority\u201d.<\/span><\/p>\n\n\n\n

Aiming to double down on its growth, Adorama selected Incubeta for its integrated service offerings across media, adtech and data, that allows for advanced customer-centric executions that leads to stronger performance.\u00a0\u00a0<\/span><\/p>\n\n\n\n

Incubeta quickly hit the ground running, reconstructing a paid search program that had been <\/span>split across multiple agencies.\u00a0 Our new program is now structured in a way to maximize all <\/span>relevant Google offerings to set us up for success during the upcoming holiday season and <\/span>beyond. Said Gvantsa Green, Vice President of Marketing at Adorama.<\/span><\/p>\n\n\n\n

After kicking off their engagement in May, Incubeta will soon be launching Adorama\u2019s first tests, looking to drive new customer acquisition and increased brand consideration by investing in upper-funnel tactics. Incubeta will be delivering this test in collaboration with Google where they are testing the hypothesis of stimulating consumer consideration in order to increase demand. <\/span>With this partnership, Incubeta will also be developing full-funnel paid social strategies and executing campaign management on Meta platforms for Adorama.\u00a0<\/span><\/p>\n\n\n\n

\u201cWe\u2019re excited to be partnering with Adorama, one of New York\u2019s staple electronics and technology retailers, to bolster the growth of its brands and develop a marketing strategy that will improve the relationship they have with their current and future customers,\u201d said Incubeta President of the Americas, Jonathan Gluckman. \u201cIncubeta\u2019s ecommerce and retail experience will enable Adorama to drive growth in a highly competitive market, and with a recession looming. Our focus will not only consist of a full funnel marketing strategy, but will also involve data and tech to ensure both growth and profitability for Adorama. We look forward to the work we will create together.\u201d<\/span><\/p>\n\n\n\n

—<\/p>\n\n\n\n

To learn more about Incubeta, explore our range of\u00a0<\/b>interconnected capabilities<\/a><\/b>\u00a0that feed into a wider\u00a0outperform marketing strategy<\/a><\/b>\u00a0<\/b>geared for business growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

Latest client venture will leverage a data-led approach to inform new retail focused business strategies and digital marketing efforts<\/span><\/p>\n","protected":false},"author":10,"featured_media":1249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[26],"market":[43],"class_list":["post-15284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","industry-computer-technology","market-americas"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts\/15284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/comments?post=15284"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts\/15284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media\/1249"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media?parent=15284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/categories?post=15284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/tags?post=15284"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/approach?post=15284"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/solution?post=15284"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/industry?post=15284"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/market?post=15284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}