{"id":15319,"date":"2023-02-06T22:00:00","date_gmt":"2023-02-06T20:00:00","guid":{"rendered":"https:\/\/ad1lu9pexv-staging.wpdns.site\/news-and-resources\/google-retaliates-to-chatgpt\/"},"modified":"2026-03-26T09:18:18","modified_gmt":"2026-03-26T07:18:18","slug":"google-retaliates-to-chatgpt","status":"publish","type":"post","link":"https:\/\/incubeta.com\/za\/news-and-resources\/google-retaliates-to-chatgpt\/","title":{"rendered":"Google Retaliates to ChatGPT"},"content":{"rendered":"\n<span style=\"font-weight: 400;\">Believed to have been in the pipeline for months, if not years, Bard is a \u2018high quality, safe and grounded\u2019 AI chatbot that can understand, process and respond to human input &#8211; drawing on information from the web to provide fresh, conversational and quality responses\u2026 Sounds familiar doesn\u2019t it?<\/span>\n\n<span style=\"font-weight: 400;\">In short Google was beaten to the post by OpenAI going to market with ChatGPT, and they don\u2019t like it. So they responded in a way that only Google can &#8211; fast tracking the development of their AI technologies to launch a copycat service that, once accessible to the general public in the coming weeks, will (<\/span><i><span style=\"font-weight: 400;\">they hope<\/span><\/i><span style=\"font-weight: 400;\">) help them regain market share lost to ChatGPT. Not that ChatGPT has caught on to the existence of its apparent rival\u2026<\/span>\n\n<img data-opt-id=1440402585  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/40099769-chatgpt_1.webp\"  decoding=\"async\" class=\"alignnone wp-image-23107\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/40099769-chatgpt_1.webp\" alt=\"\" width=\"521\" height=\"172\" title=\"\"><noscript><img data-opt-id=1440402585  decoding=\"async\" class=\"alignnone wp-image-23107\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/40099769-chatgpt_1.webp\" alt=\"\" width=\"521\" height=\"172\" title=\"\"></noscript>\n<h3><b>WTF is Google Bard?<\/b><\/h3>\n<span style=\"font-weight: 400;\">Dubbed by Google as \u2018an important step\u2019 in their AI journey, Bard is effectively their retaliation chatbot to ChatGPT &#8211; an experimental conversational AI service. Bard is a tool that can be used to simplify complex topics by combining the breadth of the world\u2019s knowledge with the power, intelligence and creativity of Google\u2019s large language models.<\/span>\n\n<span style=\"font-weight: 400;\">Not yet available outside of testing, Bard is based on similar technology to ChatGPT, using a smaller version of Google\u2019s LaMDA behind a conversational interface.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">An \u2018outlet for creativity, and a launchpad for curiosity\u2019, Bard is, to put it bluntly, Google\u2019s entry into the AI race. A chatbot to rival, and regain market share from OpenAI\u2019s ChatGPT.\u00a0<\/span>\n<h3><b>What does the launch of Bard mean?<\/b><\/h3>\n<span style=\"font-weight: 400;\">In short, it means that there\u2019s a big tech race in the Generative AI space &#8211; the armageddon of AI if you will. And one that OpenAI is currently winning.<\/span>\n\n<span style=\"font-weight: 400;\">For the first time in a long time, Google is on the backfoot meaning, despite a significant \u2018<\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.theverge.com\/2022\/12\/14\/23508756\/google-vs-chatgpt-ai-replace-search-reputational-risk\" target=\"_blank\" rel=\"noopener\">reputational risk<\/a><\/strong><\/span><span style=\"font-weight: 400;\">\u2019 they went ahead and invested heavily in their existing AI technology, fast tracking the production of Bard (and other potential solutions) even while <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.theverge.com\/2023\/1\/20\/23563706\/google-layoffs-12000-jobs-cut-sundar-pichai\" target=\"_blank\" rel=\"noopener\">laying off more than 12,000 employees<\/a><\/strong><\/span><span style=\"font-weight: 400;\">. Sundar Pichai, the CEO of Google and Alphabet even indicated that these layoffs were made in a bid to drive the growth of their AI tech:<\/span>\n\n<span style=\"font-weight: 400;\">\u201c<\/span><i><span style=\"font-weight: 400;\">Being constrained in some areas allows us to bet big on others. Pivoting the company to be AI-first years ago led to groundbreaking advances across our businesses and the whole industry<\/span><\/i><span style=\"font-weight: 400;\">\u201d<\/span>\n\n<span style=\"font-weight: 400;\">And they\u2019re not the only ones. Meta also has their own ChatGPT variant, Blenderbot. First launched in the US in 2022, Blenderbot is the first chatbot that can \u2018<\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/ai.facebook.com\/blog\/blender-bot-2-an-open-source-chatbot-that-builds-long-term-memory-and-searches-the-internet\/\" target=\"_blank\" rel=\"noopener\">simultaneously build long-term memory<\/a><\/strong><\/span><span style=\"font-weight: 400;\">\u2019 while continually searching the internet for timely information to have \u2018sophisticated conversations on nearly any topic\u2019. Despite debuting before ChatGPT, Blenderbot and Meta received serious criticism upon launch, due to the chatbot&#8217;s general incompetence, and its ability to produce racist remarks and conspiracy theories. A far cry from the initial reception that ChatGPT received.<\/span>\n\n<span style=\"font-weight: 400;\">The response wasn\u2019t much better on the launch of their secondary AI platform, Galactica &#8211; an AI \u2018fill in the gaps\u2019 word-guessing game trained to respond to natural language. After a mere three days <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/www.technologyreview.com\/2022\/11\/18\/1063487\/meta-large-language-model-ai-only-survived-three-days-gpt-3-science\/\" target=\"_blank\" rel=\"noopener\">Meta was forced to shut down the demo<\/a><\/strong><\/span><span style=\"font-weight: 400;\"> after significant criticism and public pressure.<\/span>\n\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\"><p lang=\"en\" dir=\"ltr\">Galactica demo is off line for now.<br>It&#39;s no longer possible to have some fun by casually misusing it.<br>Happy? <a href=\"https:\/\/t.co\/K56r2LpvFD\">https:\/\/t.co\/K56r2LpvFD<\/a><\/p>&mdash; Yann LeCun (@ylecun) <a href=\"https:\/\/twitter.com\/ylecun\/status\/1593293058174500865?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">November 17, 2022<\/a><\/blockquote><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n<span style=\"font-weight: 400;\">With Google (and Meta) entering the chatbot race we\u2019ll likely see other tech giants scrambling for a piece of the AI pie even if ChatGPT seems to be light years ahead of its newly launched competitors &#8211; despite it having a rather diplomatic view of itself\u2026<\/span>\n\n<img data-opt-id=909342444  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/4b486dab-chatgpt_2.webp\"  decoding=\"async\" class=\"alignnone wp-image-23111\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/4b486dab-chatgpt_2.webp\" alt=\"\" width=\"524\" height=\"220\" title=\"\"><noscript><img data-opt-id=909342444  decoding=\"async\" class=\"alignnone wp-image-23111\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/4b486dab-chatgpt_2.webp\" alt=\"\" width=\"524\" height=\"220\" title=\"\"></noscript>\n<h3><b>What does this mean for the future of AI?<\/b><\/h3>\n<span style=\"font-weight: 400;\">If anything, ChatGPT and Bard have demonstrated the sheer potential and power of Artificial Intelligence. To quote our previous article, <\/span><span style=\"text-decoration: underline;\"><strong><a href=\"https:\/\/incubeta.com\/news-and-resources\/wtf-is-chatgpt\/\" target=\"_blank\" rel=\"noopener\">WTF is ChatGPT<\/a><\/strong><\/span><span style=\"font-weight: 400;\">, OpenAI and Meta\u2019s creations are showing us just how far we\u2019ve come in the field of artificial intelligence and the revolutionary ways in which we can interact with technology. There\u2019s even scope for Google to integrate Bard into their SERP, making search more intuitive for consumers, and more beneficial for marketers, without damaging Google\u2019s paid search profits.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">We\u2019re in an era where technology is advancing faster than ever, and AI and automation are leading the way for consumers and marketers alike. But we\u2019re only scratching the surface. Chatbots may have hit mainstream media, gaining significant traction and usage but there\u2019s so much more possibility outside of blog writing, present suggestions and copywriting. AI has the ability to stipulate genuine value to the user, and in the near future we can expect to see tech giants using the growing power of intelligence to streamline day to day activities.\u00a0<\/span>\n\n<span style=\"font-weight: 400;\">From a somewhat cynical point of view, the sophistication of ChatGPT could also expose billions of people to potential harms, due to rival firms shortening \u2018<\/span><a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/01\/27\/chatgpt-google-meta\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">the process of assessing<\/span><\/a><span style=\"font-weight: 400;\">\u2019 in a bid to launch their own chatbot. Big tech was moving somewhat cautiously until OpenAI came into play, and we\u2019ve since seen firms such as Google proposing a \u2018green lane\u2019 to fast track the production of, what has now been named, Bard. Leaving many a AI ethicists fearing for its users. That being said both Google and Microsoft have publicly declared their software safe to use, with regular safety tests and extra safety mitigations.<\/span>\n\n<span style=\"font-weight: 400;\">It goes without saying that AI is a space to watch\u2026<\/span>\n\n<span style=\"font-weight: 400;\">With that in mind, if you do want to learn more, watch our latest webinar \u2018<\/span><span style=\"text-decoration: underline;\"><strong><a href=\"http:\/\/incubetalive.wpenginepowered.com\/events-learning\/rise-of-the-robots-ai-automation-webinar\/\" target=\"_blank\" rel=\"noopener\">Rise of the Robots<\/a><\/strong><\/span><span style=\"font-weight: 400;\">\u2019 where Incubeta took a deep dive into the world of Automation and AI \u2013 breaking down how we can actually use these tools to bolster successful strategies across digital.<\/span>\n\n<span style=\"text-decoration: underline;\"><strong><a class=\"btn\" href=\"https:\/\/www.youtube.com\/watch?v=HXqrLCFwWmM&amp;t=213s\" target=\"_blank\" rel=\"noopener\">Watch here<\/a><\/strong><\/span>\n\n<span style=\"font-weight: 400;\">We even used AI to revamp our speaker headshots\u2026<\/span>\n\n<img data-opt-id=251428196  data-opt-src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/244304aa-ai_headshots.webp\"  decoding=\"async\" class=\"alignnone size-full wp-image-23115\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:eco\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/244304aa-ai_headshots.webp\" alt=\"\" width=\"459\" height=\"237\" title=\"\"><noscript><img data-opt-id=251428196  decoding=\"async\" class=\"alignnone size-full wp-image-23115\" src=\"https:\/\/ml8zgyq1bby8.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/incubeta.com\/wp-content\/uploads\/2024\/11\/244304aa-ai_headshots.webp\" alt=\"\" width=\"459\" height=\"237\" title=\"\"></noscript>\n\n<em>*updated 20.03.23<\/em>\n","protected":false},"excerpt":{"rendered":"<p><span style=\"font-weight: 400;\">You really have to hand it to Google, less than three months has passed since OpenAI <\/span><a href=\"https:\/\/incubeta.com\/news-and-resources\/wtf-is-chatgpt\/\"><span style=\"font-weight: 400;\"><b>released their ChatGPT prototype<\/b><\/span><\/a><span style=\"font-weight: 400;\"> and they\u2019ve already <\/span><a href=\"https:\/\/blog.google\/technology\/ai\/bard-google-ai-search-updates\/amp\/\"><span style=\"font-weight: 400;\">introduced their in-house rival, Bard<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; an \u2018experimental conversational AI service, powered by LaMDA\u2019 (Language Model for Dialogue Applications).\u00a0<\/span><\/p>\n","protected":false},"author":10,"featured_media":1323,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[216],"tags":[],"approach":[],"solution":[],"industry":[],"market":[23],"class_list":["post-15319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-news","market-global"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts\/15319","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/comments?post=15319"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts\/15319\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media\/1323"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media?parent=15319"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/categories?post=15319"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/tags?post=15319"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/approach?post=15319"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/solution?post=15319"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/industry?post=15319"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/market?post=15319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}