Joining Incubeta during its launch in Australia over 13 years ago, Lani has played an instrumental role in Incubeta\u2019s evolution \u2013 from borrowed desks and a five-client roster to a national agency with a growing regional presence. Lani has been pivotal in shaping the office\u2019s strategic direction, talent culture, and client relationships \u2013 helping us grow more than fivefold in that time.<\/p>\n\n\n\n
\u201cI\u2019m incredibly proud to step into this role,\u201d Lani said. \u201cOur journey has been one of relentless focus on the team and the clients we serve. It\u2019s exciting to lead a business that values trust, creativity, and the ability to move quickly, while always staying true to our purpose. Our people are the heart of what we do, and I\u2019m committed to building a future where they can grow and thrive.\u201d<\/p>\n\n\n\n
Throughout his leadership, Lani has helped cement Incubeta Australasia’s reputation as a market-leading digital partner \u2013 expanding our offering beyond paid media into full-funnel creative, data and measurement services. He has overseen landmark client growth, launching solutions such as Google Marketing Platform reselling, Seamless Search, and creative offerings, and expanded partnerships with industry giants like Google, Meta, TikTok, Snapchat, and Pinterest.<\/p>\n\n\n\n
In addition to recent client wins, such as Petstock<\/a><\/strong> and Ella Bach\u00e9<\/strong><\/a>, Lani has continued to strengthen long-standing partnerships with iconic brands like Hanes<\/a>, Bonds<\/a>, IAG<\/a>, <\/strong>The<\/strong> Iconic<\/strong><\/a>, and Freedom<\/strong><\/a>.<\/p>\n\n\n\n Lani\u2019s promotion follows the 2024 appointment of Sam Shennan to CEO APAC<\/strong><\/a>, further strengthening Incubeta\u2019s leadership and investment in the region. Together, their leadership reflects our ambition to combine global capabilities with local expertise \u2013 delivering high-quality, tailored solutions for brands across diverse markets.<\/p>\n\n\n\n As the APAC region continues to accelerate, with rural and regional areas in markets like Australia driving a new wave of growth, businesses are under pressure to move fast and think smarter. To truly capitalize, they need agile, strategic partners who understand the nuances of local markets and can unlock long-term performance. Incubeta\u2019s structural evolution across APAC reflects this opportunity, enabling the business to meet shifting demand with greater precision, scalability, and speed \u2013 empowering clients to outperform in a growing landscape<\/strong><\/a>.<\/p>\n\n\n\n \u201cThe APAC region has always been one of momentum and complexity,\u201d said Lani. \u201cOur edge lies in how we respond to that \u2013 with creative problem solving, client-first thinking, and strong teams that are empowered to lead from wherever they are. That\u2019s what sets us apart.\u201d<\/p>\n\n\n\n As Managing Director, Lani\u2019s focus will centre on nurturing talent, driving performance, and enabling sustainable, long-term growth for both clients and employees. His appointment marks an exciting new chapter for Incubeta in Australia \u2013 one defined by strong leadership, national expansion, and a clear vision for the future of digital marketing in the region.<\/p>\n","protected":false},"excerpt":{"rendered":" We\u2019re pleased to announce the appointment of Lani Cummins as Managing Director of our Australian and New Zealand operations, marking a new chapter for the business as we continue to expand our presence across Australia and the wider APAC region.<\/span><\/p>\n","protected":false},"author":10,"featured_media":1457,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[214],"tags":[],"approach":[],"solution":[],"industry":[],"market":[20],"class_list":["post-15384","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-incubeta-updates","market-apac"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts\/15384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/comments?post=15384"}],"version-history":[{"count":0,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/posts\/15384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media\/1457"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media?parent=15384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/categories?post=15384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/tags?post=15384"},{"taxonomy":"approach","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/approach?post=15384"},{"taxonomy":"solution","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/solution?post=15384"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/industry?post=15384"},{"taxonomy":"market","embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/market?post=15384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}