{"id":18338,"date":"2026-08-21T13:50:26","date_gmt":"2026-08-21T11:50:26","guid":{"rendered":"https:\/\/incubeta.com\/?post_type=video-library&#038;p=18338"},"modified":"2026-08-21T13:50:28","modified_gmt":"2026-08-21T11:50:28","slug":"why-are-so-many-marketing-teams-struggling-to-implement-ai","status":"publish","type":"video-library","link":"https:\/\/incubeta.com\/za\/video-library\/why-are-so-many-marketing-teams-struggling-to-implement-ai\/","title":{"rendered":"Why Are So Many Marketing Teams Struggling to Implement AI?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Jonathan Greene, EVP Americas at Incubeta, explains why most AI failures aren&#8217;t technical \u2014 they&#8217;re behavioral. Organizations spent decades documenting source code but never documented how their people actually work, leaving nothing for a private AI to learn from. He breaks down knowledge bases, knowledge graphs, and Graph RAG in plain terms. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Guests<\/strong>: Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource; Tim Mitchell, VP Growth North America at Incubeta.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Learn More Insights<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Jonathan Greene defines the \u201c<strong><a href=\"https:\/\/www.youtube.com\/watch?v=j37gsMJYWGM\" target=\"_blank\" rel=\"noopener\">AI activation gap<\/a><\/strong>\u201d, the space between adopting AI tools and actually operationalizing AI across an organization and lays out Incubeta\u2019s process for closing it, starting with a company\u2019s vision, business model, and data infrastructure.<\/p>\n\n\n\n<iframe width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/j37gsMJYWGM?si=ZyalITpnReRKcoe4\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n","protected":false},"featured_media":18342,"template":"","class_list":["post-18338","video-library","type-video-library","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/video-library\/18338","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/video-library"}],"about":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/types\/video-library"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media\/18342"}],"wp:attachment":[{"href":"https:\/\/incubeta.com\/za\/wp-json\/wp\/v2\/media?parent=18338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}