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TAP Air Portugal sought to eliminate critical creative bottlenecks and keep up with real-time price changes when scaling Black Friday video campaigns across 10 international markets and languages.
Jonathan Greene, EVP Americas at Incubeta, explains why most AI failures aren’t technical — they’re behavioral. Organizations spent decades documenting…
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Adam Woods, the Chief Product Officer at…
Jonathan Greene defines the “AI activation gap”, the space between adopting AI tools and actually operationalizing AI across an organization…
Tim Mitchell, VP Growth North America at Incubeta, unpacks why fixed marketing budgets fail e-commerce brands in an inflationary channel…
Jonathan Greene EVP Americas at Incubeta on why the most exciting part of the AI era isn’t automation for its…
Tim Mitchell, VP Growth North America at Incubeta, and Jonathan Greene, EVP Americas at Incubeta, sit down to explore a…
In this episode of The Digital Edge, host Mark Reed-Edwards talks with Jessica Jacobs, Managing Director of Northern Europe and…
Discover a direct answer to one of the hardest questions in modern marketing measurement. Jonathan Greene EVP Americas at Incubeta….
Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and…
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Phil Fersht, founder and CEO of HFS…
In this episode of The Digital Edge, host Mark Reed-Edwards talks with brand strategist and copywriter Ben Afia to explore…
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Mark Schaefer, renowned author, speaker, and marketing…
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Christopher Penn, the Co-Host of the Marketing…
The marketing landscape is shifting. As Agentic commerce takes hold, AI agents aren’t just suggesting products, they are increasingly influencing…
In this episode of The Digital Edge, host Mark Reed-Edwards chats with Paul Ruscoe, Incubeta’s VP of Marketing Intelligence, about…
In this episode of The Digital Edge, host Mark Reed-Edwards chats with Tom Williams, Global Creative Director at Incubeta, to…
In this episode of The Digital Edge, host Mark Reed-Edwards chats with Stephanie Firth, Senior International Digital Marketing Manager at…
In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Amy Crowther, President, Americas for Incubeta, to…
