Overview
“Exploring innovative bidding strategies presents a golden opportunity for Paid Search to contribute significantly to M&S’s overarching growth transformation strategy. Incubeta has been an invaluable partner, providing expert guidance and helping us achieve our desired results.”
Karen Luff
M&S Paid Media Manager
Challenge Overcome
M&S were able to increase their marketing impact in an increasingly competitive environment.
Approach Taken
Partnering with Incubeta, M&S leveraged their first-party data within a profit-based bidding strategy – curating a number of customized automated solutions to unlock superior performance metrics.
Value Delivered
M&S identified the role that Paid Search could play in their overarching growth transformation strategy, running innovative bidding strategies to unlock channel performance. Overall M&S achieved a 5% increase in ROAS and a 6% reduction in CPCs.
