Carparts.com, one of the largest online automotive parts retailers, launched a new branding initiative to reflect its mission to make online parts shopping even easier. Looking to capture its driver-first mindset and approachability, Carparts.com tasked Incubeta with creating its first official ad for YouTube, Facebook, and Instagram.

Incubeta was tasked with creating a custom animated video to showcase mission, support and enhance the new branding initiative, and communicate Carparts.com’s commitment to car owners authentically.

We wanted to craft a story around the love drivers have for their cars, so we highlighted precise vehicle matching, easy-to-navigate products, and fast delivery.

From here we leveraged the video to drive traffic to the newly redesigned website.