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Few calendar events hold as much sales potential for retailers than seasonal periods – whether it’s Valentine’s, Thanksgiving, Black Friday,…
If you’ve set up a new bid strategy in SA360 recently, you may have been surprised to find two recently…
For anyone working in digital marketing today, it’s clear that the linear customer journey is no longer a reality. The…
With the introduction of AI Max, many large-scale Paid Search accounts are facing a serious challenge: how do we marry…
Marketing is complex. Fragmented channels, siloed teams and evolving privacy laws are limiting access to user-level data. As a result,…
This article explores Performance Max’s reliance on historical data creates dangerous lags during fast-moving sales, risking outdated ads and wasted…
As digital marketing enters a privacy-first era, many brands are asking how to preserve measurement accuracy without relying on third-party…
The announced changes in Safari, which are expected to remove click identifiers like GCLID (Google Click Identifier) from URLs in…
This article explores the challenges of channel fragmentation, and how brands can harness the power of Demand Gen to provide…
‘Why don’t our numbers match? ‘Why does the same conversion action report differently across platforms?’ These are some of the…
This article explores the two most powerful MMM tools on the market, helping you identify which solution best suits your…
This article explores Google’s SA360 Forecasting Tool – and how businesses can use it to gain performance forecasts based on…
This article explores the latest update in ChatGPT and what it means for your brand and marketing strategy. There’s been…
A search practitioner’s guide to measurement in a cookieless world. Why should I care? So unless you’ve been living under…
This article explores the best ways your business can connect with a Gen-Z audience. Generation Z (aka Gen Z, iGen,…
This article explores the new AI powered features added to PMax, and how brands can use PMax to elevate their…
This article explores how brands can make the most of in-app advertising, and the challenges it presents. In-app advertising is…
