In this opening session, Lani Cummins (CEO APAC at Incubeta), introduces the core themes driving marketing performance in 2026. Discover the shifting landscape from data access to data activation, and address the critical gap between marketing confidence and measurement uncertainty.

Adrian Vallelonga, Head of Performance Solutions at Google AUNZ, delivers an insightful session on the rapid advancements reshaping the search ecosystem in 2026. Explore how Google is deploying its Gemini model to compress the consumer path from discovery to transaction, breaking down the traditional "messy middle" of marketing funnels through conversational user intent and personal intelligence systems.

Join Paula Mitchell (Digital General Manager at Freedom) and Jeanine Nagel (Head of Social at Incubeta) as they break down the strategy behind "Endless," the award-winning campaign that captured top honors for best social media initiative and online retail marketing. Discover how to transition from legacy asset cut-downs to a flexible, reusable, and personalized dynamic catalog ecosystem

Tom Williams, Creative Director at Incubeta, shares practical workflows and strategic case studies showing how to successfully merge human imagination with AI. Learn how to steer clear of "AI slop" by building structured guardrails that maintain brand adherence, character consistency, and high-impact visual storytelling across localized global markets.

Sam Kerr (Group Account Director at Incubeta) sits down with Kerry Scotney (Head of Online at Best & Less) to deconstruct a highly successful 12-month measurement journey. Challenging the traditional industry belief that increased ad spend inherently degrades efficiency, this session details how an omni-channel retailer safely scaled investment while simultaneously improving total returns.

Lani Cummins, CEO APAC at Incubeta, explores the architecture of sustainable marketing technology frameworks. Address the severe long-term risks of renting off-the-shelf AI features that inadvertently use corporate data to train competitor products, and discover how to build a unified, federated asset system that scales enterprise valuation.

In this final event session, MiniMBA founder and renowned marketing professor Mark Ritson shares his characteristically sharp perspective on the AI revolution. Moving past communication hypes, learn how the true impact of machine learning lies in structural brand diagnosis, synthetic consumer testing panels, and real-time strategic market positioning.