Knowledge Base

This article explores retail media, looking at the growth of the market, and identifying core trends attributed to its growth….

This articles explores VBB, and what you need to to know to make the most of it. Value-based bidding (VBB)…

This article explores the core reasons why brands should invest in video advertising. Video ads continue to dominate the digital…

This article explores the benefits of TikTok Shop; including Multi-Generational Exposure, Scalable Content Growth, and Cost Effectiveness. A digital hub…

This article explores key updates in GA4, including improved search properties, and improvements for large scale data. One of the…

This article breaks down the spending patterns of consumers during economic unrest and how retailers can influence purchases. Retail consumers…

This article highlights the seven ways you can streamline marketing efficiencies to drive sales over Valentine’s Day and other peak…

This article explores DCO, and the steps you can take to get started today! Dynamic Creative Optimization (DCO) pertains to…

This article explores Enhanced Conversions, how to set it up, and the difference between Enhanced Conversions ‘for Leads’ and ‘for…

This article explores why Consent Mode serves as the cornerstone of privacy-conscious advertising strategies While the digital landscape is experiencing…

According to Don Draper, advertising is based on one thing: happiness. That lesson still holds true even with the advent…

This articles explores GA4, why it was created and key features. GA4 is the latest version of Google Analytics, introduced…

This article explores Consent Mode, how to set it up, why it’s important and the value of CMPS. Consent Mode…