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Incubeta Welcomes Persuasion Technologies to the Family to Further Marketing AI Ambitions

Home | Incubeta Updates | Incubeta Welcomes Persuasion Technologies to the Family to Further Marketing AI Ambitions
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Adrian Chung | Global M&A and Corporate Development Director
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With Persuasion on board, we’ll be able to enhance our capabilities in leveraging advanced analytics and cloud technology to redefine marketing performance and campaign optimization. This, in turn, will allow us to:
  1. Drive a new era of marketing effectiveness powered by AI, Data Science & Advanced Analytics
  2. Establish a center of excellence for marketing AI Google Cloud in APAC – extracting  maximum value out of Google marketing activity
  3. Help clients gain new insights, and make better, informed choices through advanced use of customer data

A new era of marketing effectiveness powered by AI, Data Science & Advanced Analytics

Persuasion Technologies brings a new depth to Incubeta’s Marketing AI roadmap. Through Persuasion’s deep expertise in utilizing AI, machine learning and advanced cloud technology to help clients understand and simplify their marketing endeavors, we’ll be able to offer meaningful insights into consumer behavior and campaign performance – delivering optimized marketing outcomes with greater accuracy and efficiency. Learn more about marketing effectiveness

Establish a center of excellence for marketing AI Google Cloud in APAC

Persuasion’s unique knowledge of the Google Cloud ecosystem enables us to seamlessly infuse our 20+ years of Google partnership with enhanced skills across APAC. Persuasion’s Marketing Analytics specialization will allow us to combine and integrate marketing, business and customer data in a privacy-friendly way – ready to be leveraged by AI and Automation. Additionally expertise across both Amazon Web Services and Microsoft Azure ensures we can connect and integrate into any potential hybrid-cloud infrastructure of our clients. 

Help clients gain new insights, and make better, informed choices through advanced use of customer data

Persuasion Technologies will help us mitigate the loss of campaign signals and relevant insights. We’ll be able to set a new standard in how data and AI informs marketing strategies and decision-making – helping our clients see real growth. — Our clients will also have access to Persuasion Technologies’s proprietary marketing and customer data warehouse, Datalaksa, with advanced data analytics, dashboarding, and marketing automation capabilities. “This acquisition is very timeous” stated Jacques van Niekerk, CEO of Incubeta, “by harnessing the sophisticated analytics and cloud infrastructures of Persuasion Technologies, we are enhancing our ability to deliver market-leading solutions that drive real business growth”. “We are thrilled to join forces with Incubeta” adds Tzu Ming Chu, Founder and Director, Persuasion Technologies, “we are incredibly proud of our achievements over the past 14 years. Our partnerships and analytics partnership with major cloud platforms including Google are testament to the team’s innovation and expertise, as well as the fantastic work we have done for our clients. Now we start a new journey…” For more information on what this acquisition means for you, or to start a consultation with our Google Cloud Partner specialists, fill in the form below:   The acquisition deal has been signed but completion is subject to customary closing conditions.

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