Dynamic Creative Implementation Maximizing Resources with Incubeta

Cliente
AirAsia Big
Sector
Travel
Soluciones

Creative Production
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Incubeta worked closely with the AirAsia Big Loyalty internal team to develop internal infrastructure and team knowledge around Dynamic Creative.

Our approach improved campaign management efficiency and enabled the development of team skills around the usage of Dynamic Creative. Overall we upskilled the entire Airasia Big internal digital team within Studio/Canvas usage and ADH integration.

We have been amazed by the work so far and thanks to you and your team’s guidance, the organization feels as if we’ve moved several steps up the digital transformation ladder.

Daniel Wong

Digital Performance Manager, Air Asia

Insights

AirAsia Big required an overhaul of their creative properties in order to maximize their resources and offer multiple product listing to the correct people at the correct time.

Incubeta was tasked with building out their digital framework in order to maximize data and customer audience lists. As well as growing their targeting and reach capabilities in order to expand offering.

Estrategia

We started by developing an Ads Data Hub set up and provided regular knowledge and in-depth training sessions to allow AirAsia internal team to maximize the use of data within their campaign strategy.