FORM is an original upscale hotel that offers travelers high-quality hotel fundamentals with the flexibility of add-on service and amenity options in a technologically-advanced, design-forward and sustainable environment. Our aim was to introduce its opening to the region as the only member of DESIGN HOTELS™ in the Middle East.

Understanding that FORM Hotel consists of four elements, concept, design, location and offering, we have focused on these 4 different pillars to help educate the followers on what the brand stands for.

We constructed their pages into a 4 blocks story. Each block consists of 9 posts. Our overall concept was to talk about what is FORM? Where is FORM located? How does this benefit the visitors?, Why should a traveler stay with FORM, what are we offering that is unique?, Who is our target audience and how have we targeted them in terms of Design & style.

Overall we drove a 29.6% increase in Facebook followers and a 121% increase in engagement. Plus a 77% increase in Instagram followers and a 2% increase in engagement.