Accelerating Sales on Amazon Driving Brand Awareness for Design Letters

Cliente
Design Letters
Settore
Retail
Soluzioni

Ecommerce Solutions
Condividi
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Increase in Sales

571%

Design Letters is a Danish Design company founded in 2009. The vision is to make sustainable and personal lifestyle products. Their product portfolio includes mugs, plates, jewelry, chargers, notebooks and so on.

Incubeta was tasked with increasing their Amazon sales and within three months sales off the back of advertising investments, had grown by +571% and ACOS has been reduced by -48%.

"Incubeta has helped us restructure and accelerate our advertising strategy and activities. It has resulted in high sales growth at a lower cost (Acos). Monthly reviews with Incubeta helps us to focus on the right activities and keep track of new opportunities on Amazon”

Design Letters

Informazioni

On Amazon, Design Letters have a seller and vendor account, which contains beautiful content to inspire the consumer including product pages and a brand store. Design Letters wanted to accelerate their sales on Amazon by increase the awareness to the brand and get more relevant traffic to their product pages and brand store.

Strategia

Incubeta took over the advertising in the seller account, analyzing the existing advertising activities and running a keyword research to get a richer set of keyword data. With the new collected keywords, the test phase could start.

We then implemented a new campaign structure: to test different campaign strategies, identify best performance tactics and accelerate these. From here we aligned the advertising activities closely with the brand store activities to increase efficiency in the sponsored campaigns