Following a formal review of the market, Incubeta has selected Lunio as a preferred partner for incremental fraud detection and prevention for Paid Search and Paid Social media activity. Lunio stood out owing to its overall effectiveness of its technology to identify and prevent all forms of fraud, as well as the visualisation and transparency of this activity and usability of the platform.
Incubeta has become a reseller of the technology, enabling clients to benefit from the efficiency savings of Lunio as a part of a wider tech stack to support best in class media buying.
Claire Burgess, Director of Delivery said: ‘As a partner to our clients it is our responsibility to bring the best in class technology to power so we can optimise their media buying performance and efficiencies.
For clients that have implemented the technology, we are seeing the % of fraud detected, and removed from targeting. The identification and removal of this traffic is delivering more efficient use of spend for our clients and supporting testing in new areas to acquire new customers.”
Neil Ruth, VP of Partnerships at Lunio added: “Working closely with Incubeta will continue to create even more exciting new opportunities to help their customers obtain greater ROI from every dollar they spend on ad platforms like Google, Meta, LinkedIn, TikTok and more.
Partnerships like this are critical in our ongoing scale-up phase. We’ve already expanded headcount significantly since my appointment in September and we’ve also recently opened our first London office. So we’re delighted to partner with Incubeta in our efforts to make the internet a safer and more reliable place for driving profitable business growth.”