News &amp; Insights

YouTube has officially evolved beyond a simple top-of-funnel awareness tool,…

27 Jul 26

TikTok Shop Is a Commitment, Not a Test

After attending the TikTok Shop Summit in Los Angeles, Jeanine…

21 Jul 26

Search and Marketing Data: Redefining KPIs in the Age of AI

With the rapid rise of AI-driven search engines and conversational…

17 Jul 26

The Rise of Agentic Commerce: How UCP and A2B Marketing Are Redefining E-Commerce

The traditional e-commerce funnel is rapidly evolving into a machine-driven…

Industry News

17 Feb 26

What Google is Changing for Digital Advertising and Commerce in 2026

16 Feb 26

Inside Google’s ‘Rethink ROI’ Conference: AI, Incrementality, and the Future of Profitable Growth

23 Jan 26

Monetizing the Chat: OpenAI Introduces Ads to ChatGPT

16 Jan 26

How Google Is Redefining Discovery in an AI-First World

12 Sep 25

Amazon’s Back (Mostly): What Their Google Shopping Whiplash Really Changed

10 Aug 25

Goodbye Google: What Amazon’s Shopping Ad Exit Means for Search (so far)

Video Library

29 Jul 26

The Digital Edge S2 Ep.11 | Solving AI Invisibility with Jessica Jacobs

In this episode of The Digital Edge, host Mark Reed-Edwards talks with Jessica Jacobs, Managing Director of Northern Europe and…

27 Jul 26

How Do You Measure Marketing Incrementality Without Third-Party Cookies?

Discover a direct answer to one of the hardest questions in modern marketing measurement. Jonathan Greene EVP Americas at Incubeta….

20 Jul 26

What Is AI Transformation? Discover An EVP’s Answer After Three Tech Cycles

Jonathan Greene, EVP Americas at Incubeta, breaks down what “AI transformation” actually means, tracing the line from Web 1.0 and…

Whitepapers

Our whitepapers go beyond trends to uncover what really drives performance – connecting creativity, technology and data into actionable insights for tomorrow’s marketing leaders.

Incubeta Updates

Incubeta Deepens Global Leadership Bench with Four Executive Moves

Incubeta has announced a series of executive leadership appointments designed to accelerate its next phase of growth, including the promotion…

Incubeta Expands Google Capabilities with Agreement to Acquire XPON’s GMP and GCP Business

Incubeta is Powering the UK’s First Wave of ChatGPT Ads