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Majority Stake in Incubeta Acquired by Global Investment Firm, Carlyle

Home | Incubeta Updates | Majority Stake in Incubeta Acquired by Global Investment Firm, Carlyle
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Adrian Chung | Global M&A and Corporate Development Director
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Global
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The Carlyle Europe Technology Partners (“CETP”) platform will support Incubeta in accelerating its international growth plan through the development of its existing suite of services and acquisitions, as well as investing in the company’s commercial operations and proprietary technology. CETP has extensive experience in scaling technology and marketing services businesses through its partnerships with leaders in their respective markets, including companies such as DEPT, HSO, Work & Co, and The Mill. Andrew Tan, Director in the CETP investment advisory team, said: “Incubeta has all the hallmarks we look for in our investments – exposure to a market benefiting from strong tailwinds, partnership with an experienced and driven management team, and multiple levers for growth, including international expansion. We look forward to partnering with Incubeta’s management team under the leadership of CEO Lars Lehne to help accelerate the next phase of the company’s growth as it seeks to become the leading global partner of choice in the fast-growing GMP ecosystem.” Lars Lehne, CEO of Incubeta, said: “We are very proud of the significant growth that Incubeta has achieved, having completed five acquisitions over the past two years and becoming a key partner in the Google ecosystem. We strongly believe Carlyle is the perfect partner as we take the next step in our growth journey, given its global presence, deep understanding of our sector, and extensive experience in scaling technology and marketing services businesses.” — Learn more about Incubeta’s expansion and acquisition journey:
  1. Incubeta Welcomes Extendo to the Family
  2. Incubeta Welcomes Bruce Clay to the Family
  3. Incubeta Welcomes Blue Walrus to the Family
  4. Incubeta Acquires Ecommerce Agency Groundswell
  5. Incubeta Acquires Global Marketplace Expert, Maze-One
  6. Incubeta Acquires Analytics Partner Panalysis
  7. Incubeta Acquires Shout Bravo to Bolster Total Search Offering

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