How Has AI Changed Over the Last Year?

Sidra Iqbal, Incubeta’s Global AI Capabilities Manager, breaks down how, over the last year, AI in marketing has evolved from simple automated bidding on Google and Meta to end-to-end generative AI campaign generation. For more unique and strategic marketing insights, watch more expert videos on Incubeta’s Youtube.

Access More Insights For Your 2027 Marketing Strategy

Discover Incubeta’s Tomorrow’s World: The 2027 Marketing Outlook. Explore the interactive website to access expert insights, and a roadmap to securing your marketing outcomes. Topics covered in this invaluable resource include:

  • AEO & AI Visibility.
  • Data Sovereignty & Enterprise Infrastructure.
  • Agentic Commerce & Universal Protocols.
  • Intelligent Creative & Active Attention.
  • Synthetic Audiences & Market Intelligence.
  • Modern Measurement & Overcoming The Confidence Paradox.
  • C-Suite Alignment & Strategic Leadership.

Tomorrow's World: The 2027 Marketing Outlook banner

Pronto Para Nos Conectarmos?

Dá o primeiro passo para um Marketing mais inteligente e mais rentável.

Partilhe esta publicação

Entra no Nosso Mundo

Vídeos relacionados

Mantém-te ligado às ideias, inovações e novidades que moldam o mundo do Marketing. Desde notícias do setor aos destaques da Incubeta, descobre como continuamos a fazer aquilo que sabemos fazer melhor.

04 Nov 26

The Digital Edge S2 Ep.15 | Building a Marketing Strategy for Growth with Vanessa Bolosier

In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Vanessa Bolosier, the Head of Strategy at…

19 Out 26

Don’t Just Store It – Activate Data To Unlock Growth

In this video, Elizabeth Sutton, the Global Capabilities Lead for Marketing Technology at Incubeta argues that having a data foundation…

16 Out 26

How Has AI Changed Over the Last Year?

Sidra Iqbal, Incubeta’s Global AI Capabilities Manager, breaks down how, over the last year, AI in marketing has evolved from…

Optimized by Optimole