Jonathan Greene, EVP Americas at Incubeta, explains why most AI failures aren’t technical — they’re behavioral. Organizations spent decades documenting source code but never documented how their people actually work, leaving nothing for a private AI to learn from. He breaks down knowledge bases, knowledge graphs, and Graph RAG in plain terms.
Guests: Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource; Tim Mitchell, VP Growth North America at Incubeta.
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Jonathan Greene defines the “AI activation gap”, the space between adopting AI tools and actually operationalizing AI across an organization and lays out Incubeta’s process for closing it, starting with a company’s vision, business model, and data infrastructure.