Tim Mitchell, VP Growth North America at Incubeta, and Jonathan Greene, EVP Americas at Incubeta, sit down to explore a compelling question: what happens when AI agents begin acting on our behalf? Together, they discuss the implications of AI booking our flights and making our purchases, and ask whether the privacy consent rules that currently govern us should also apply to our “digital twins.” Watch their conversation to learn more.
Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.
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How Do You Measure Marketing Incrementality Without Third-Party Cookies? A direct answer to one of the hardest questions in modern marketing measurement. In the video below, Jonathan Greene walks through Incubeta’s approach to privacy-safe incrementality testing, consent-based CRM data, customer data platforms, media mix modeling, and geofencing, without relying on third-party cookies.