CHALLENGE OVERCOME
Generali successfully streamlined its analytics and tag management processes, ensuring efficient maintenance, implementation, and reporting across its platforms.
APPROACH TAKEN
Partnering with Incubeta, Generali focused on three key areas: data streamlining, privacy, and data architecture standardisation. This approach ensured a more structured and efficient analytics ecosystem, enabling better decision-making through improved insights.
VALUE DELIVERED
By implementing a scalable analytics solution with ongoing support, Generali migrated 20 Analytics properties to GA4, enhanced data granularity, and developed 3 automated dashboards for real-time monitoring.
