CHALLENGE OVERCOME
Telecoming overcame challenges relating to the offline conversion notification to GMP platforms, enhancing their data enrichment and attribution. They were able to take greater control over the optimization algorithm by enriching it with more complete and accurate data.
APPROACH TAKEN
Working with Incubeta, Telecoming implemented an innovative solution combined with an adapted programmatic strategy – automating key processes and significantly improving efficiency. From auditing through to reporting, the full journey was optimized. Alongside this, Incubeta provided both technical and strategic support, including knowledge transfer, technology integration, and quality assurance checks—ensuring the solution was effective and scalable.
VALUE DELIVERED
By addressing the limitations in attribution and optimization, Telecoming saw a tenfold increase in investment, a 90% improvement in attributed offline conversions, and a fourfold increase in leads reach. These improvements were made possible by streamlining the process and ensuring more complete data fed into the algorithm.
