The marketing landscape is shifting. As Agentic commerce takes hold, AI agents aren’t just suggesting products, they are increasingly influencing the final decision for the consumer. For brands, this means less direct control over the traditional customer journey, while entering a high-stakes race to remain relevant in a world of automated choice. In this episode of Emerce Talks, Incubeta’s Global Head of Innovation, Quintijn van Kessel, sits down with Olivier de Leeuw to unpack the future of AI-driven commerce.
Speakers: Host: Olivier de Leeuw from Emerce Talks; Guest: Quintijn van Kessel, Global Head of Innovation at Incubeta. Language: Dutch