CHALLENGE OVERCOME
FWD were able to integrate first-party data from lastminute.com’s properties in order to retarget users off-site. Expanding their offering and extending the reach of digital campaigns beyond their owned platforms, while making better use of available data for targeting and personalization.
APPROACH TAKEN
In partnership with Incubeta, FWD implemented a native data integration solution allowing for real-time syncing of audience segments for off-site activations. Alongside this, a programmatic activation strategy was put in place to ensure efficient targeting and delivery. Incubeta provided full support during the integration process, ensuring a seamless and scalable strategy —resulting in stronger campaign performance and improved use of first-party data.
VALUE DELIVERED
The integration enabled a 76% increase in campaign reach and an 81% improvement in engagement rate compared to travel industry competitors. By activating audiences beyond their immediate ecosystem, FWD was able to significantly boost the visibility and effectiveness of their digital campaigns.
