How do you scale when the tech landscape is shifting beneath your feet? Amy Crowther, Incubeta’s President of the Americas sits down with Brent Peterson on the Talk Commerce podcast to unpack exactly what it takes for brands to thrive in an era of rapid transition.
Today, AI isn’t just changing the game for content creation and audience connection, it’s fundamentally rewriting the entire playbook, demanding sharp operational focus and strategic vision. In this episode of the Talk Commerce podcast, Amy and Brent dive deep into the essentials of modern growth, from maintaining a solid brand identity and uniting siloed data, to mastering the shift from legacy search keywords to real-time, conversational queries, along with AI visibility/AEO, and more.
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This podcast was originally published by Talk Commerce on 14 July 2026.