Tim Mitchell, VP Growth North America at Incubeta, unpacks why fixed marketing budgets fail e-commerce brands in an inflationary channel environment, and how shifting to fluid, demand-led budgeting plus upper-funnel investment fights rising CPAs.
Guests: Tim Mitchell, VP Growth North America at Incubeta, Jonathan Greene, EVP Americas at Incubeta, and Co-Founder of RocketSource.
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In the video below, Jonathan Greene EVP Americas at Incubeta discusses why the most exciting part of the AI era isn’t automation for its own sake, it’s what people get to do with the time it frees up. A personal, reflective conversation that reframes AI transformation as a human question, not just a technical one.