In this special edition of The Digital Edge podcast, renowned marketing expert Mark Ritson and Incubeta APAC CEO Lani Cummins dive into the evolving landscape of digital marketing and AI at Tomorrow’s World Australia. They address critical shifts facing modern marketers, including the debate around formal marketing training, the rise of synthetic audience data, and how AI is automating tactical layers. Discover why «big picture» strategy, human context, and brand management remain essential for driving marketing success in an AI-driven era.
Guests: Mark Ritson and Lani Cummins
Discover More From Tomorrow’s World Australia
Tomorrow’s World Australia brought together industry leaders, marketing experts, and key partners at Google Sydney to explore how technology, automation, and grounded strategy are reshaping modern business performance. Click below to watch the recording of the event.
