Case undersøgelser og klienter

Decrease in Time to Launch

-89%

Combining Real-Time Weather Signals with AI for The L’Oreal Group

Pushing Personalization with Seamless Creative

Combining Real-Time Weather Signals with AI for The L’Oreal Group

By combining a GEO-location DCO strategy with Seamless Creative (Incubeta’s bespoke ad personalization platform) we provided L’Oréal with the benefits of dynamic creative strategies and smart-localization, ultimately improving their customer journey with a focus on targeted insights and relevant product information. Using automation in the campaign setup, saw us decrease the time to launch campaigns by 89%. We’ve also observed a 48x increase in engagement compared to static creatives used in previous campaigns. And, as a result of continuously testing for best performing variants, we’ve seen a 56% decrease in CPA and a 193% increase in the number of customers completing the skin diagnostic. Overall, the campaigns have resulted in a 10x increase in ROAS.

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South Africa / Finance / Activación de datos / Soluciones de medición

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

Sanlam
AMERICAS / Automotive / Data Activation

Building a GA-based Customer Propensity Model

CarParts.com
EMEA / Retalho / Ativação de dados / Google Marketing Platform / Soluções de medição

How Machine Learning Helped Worten Achieve a 3x Increase in ROAS

Worten
South Africa / Entertainment / Media / Sports / Data Activation / Digital Media

Using Data Driven Creative to Drive Scale & Performance

Multichoice
EMEA / Retail / Data Activation / Digital Media

Optimizing On-Site Ecommerce Journeys for MOO

MOO
EMEA / Retail / Data Activation / Digital Media

Rethinking Last Touch Attribution

Marks & Spencer

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