Success stories

The Outperform Impact

Generative Growth
UK
Retail
M&S developed a range of separate strategies and approaches geared for success – delivering a 477% increase in ROAS, with maximized performance across 34 target markets.
Generative Growth
Global
Beauty / Health / Pharma
L’Oréal executed a global approach to governance – establishing clear roles and responsibilities for every business unit or agency partner, ensuring mutual support and contribution to organizational success. As a result, L’Oréal saw a 175% increase in market adoption – scaling across 19 markets in just 12 months, with a 85% Task Adoption rate.
Rapid Results
UK
Retail
M&S identified the role that Paid Search could play in their overarching growth transformation strategy, running innovative bidding strategies to unlock channel performance. Overall M&S achieved a 5% increase in ROAS and a 6% reduction in CPCs.
Rapid Results
EMEA
Retail
eBay partnered with Incubeta to optimize performance across Google Shopping, delivering a positive user experience, and 137% increase in revenue.
Adaptive Automation
UK
Hospitality
Imperial London Hotels harnessed the power of Machine Learning to increase budget efficiency and maximize search incrementality – delivering a 73% increase in revenue.
Adaptive Automation
Global
Beauty / Health / Pharma
L’Oréal used personalization to educate their consumers and encourage brand engagement. Delivering a 10x uplift in ROAS
Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial
191%

Increase in Lead Form Conversions

343%

Increase in PMax Campaigns Conversions

Through the implementation of Google’s Enhanced Conversions & PMax, Sanlam experienced a significant improvement in conversion tracking accuracy and witnessed notable advancements in campaign performance.

L’Oreal

Pushing Personalization with Seamless Creative

Global | Rapid Growth | Beauty / Health / Pharma
193%

increase in the number of customers completing the skin diagnostic.

By combining a GEO-location DCO strategy with Seamless Creative (Incubeta’s bespoke ad personalization platform) we provided L’Oréal with the benefits of dynamic creative strategies and smart-localization, ultimately improving their customer journey with a focus on targeted insights and relevant product information.

Sanlam

Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions

South Africa | Rapid Growth | Financial
191%

Increase in Lead Form Conversions

191%

Increase in Lead Form Conversions

209%

Increase in PMax Campaigns Conversions

Through the implementation of Google’s Enhanced Conversions & PMax, Sanlam experienced a significant improvement in conversion tracking accuracy and witnessed notable advancements in campaign performance.

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Case Study Archive

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