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Unlocking the Power of Google’s Enhanced Conversions & PMax Solutions
Building a GA-based Customer Propensity Model
How Machine Learning Helped Worten Achieve a 3x Increase in ROAS
Using Data Driven Creative to Drive Scale & Performance
Optimizing On-Site Ecommerce Journeys for MOO
Rethinking Last Touch Attribution
Understanding User Engagement
An Introduction to Attribution Modelling in the Cloud
Onboarding Across Multiple Domains
Introducing Google Looker Studio
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