Overview
“By working with Google and Incubeta and focusing on our automated capabilities, we’ve been able to improve campaign efficiency, and achieve better results – while also aligning ourselves with the strategic needs of the business.”
Ricardo Avelino
Area Coordinator, Digital Acquisition, Worten
Challenge Overcome
Worten were able to understand how they could leverage their data more effectively, drive propensity to purchase, and acquire more customers.
Approach Taken
Recognizing the value in predictive audiences, Worten partnered with Incubeta and Google to run automated audience campaigns – using machine learning to build propensity models across key product categories.
Value Delivered
Aligning themselves with the strategic needs of the business, Worten harnessed machine learning – delivering a 10x spike in conversion rates, a 80% drop in cost per acquisition, and a 3x increase in ROAS.
