The Digital Edge Ep.2 | The Relationship between the CFO and the CMO with Greg Dos Santos

Welcome to The Digital Edge, Incubeta’s audio series where we explore the latest in digital marketing, technology, and strategy with top industry experts.

In today’s episode, we’re diving into a crucial yet often overlooked relationship—the dynamic between the CFO and CMO. Our host, Lisa Morton, is joined by Greg Dos Santos, Incubeta’s US Chief Financial Officer, to explore how CFOs and CMOs can better align their priorities, unlock growth opportunities, and drive measurable results together.

Whether you’re a marketer, business leader, or digital enthusiast, this series is your guide to staying ahead in the ever-evolving digital landscape.

Speakers: Host: Lisa Morton, Global Marketing Director, Incubeta Guest: Greg Dos Santos, CFO, Incubeta Americas

Ready to connect?

Take the first step toward smarter, more profitable marketing.

Share this post

STEP INTO OUR WORLD

Related Videos

Stay connected to the ideas, innovations, and updates shaping the world of marketing. From industry news to Incubeta’s highlights, explore how we continue doing what we do best.

16 Oct 26

How Has AI Changed Over the Last Year?

Sidra Iqbal, Incubeta’s Global AI Capabilities Manager, breaks down how, over the last year, AI in marketing has evolved from…

14 Oct 26

The Digital Edge S2 Ep.14 | Why Brand Growth Stalls & How CMOs Fix It with Amy Norton

In this episode of The Digital Edge, host Mark Reed-Edwards speaks with Amy Norton, Executive Client Partner at Incubeta, about…

17 Sep 26

Freedom Australia’s Full-Funnel Strategy and Dynamic Creative

Freedom Australia partnered with Incubeta to shift from pure lower-funnel tactics to a deliberate full-funnel strategy spanning awareness, consideration, and…

Optimized by Optimole