The Digital Edge Ep.2 | The Relationship between the CFO and the CMO with Greg Dos Santos

Welcome to The Digital Edge, Incubeta’s audio series where we explore the latest in digital marketing, technology, and strategy with top industry experts.

In today’s episode, we’re diving into a crucial yet often overlooked relationship—the dynamic between the CFO and CMO. Our host, Lisa Morton, is joined by Greg Dos Santos, Incubeta’s US Chief Financial Officer, to explore how CFOs and CMOs can better align their priorities, unlock growth opportunities, and drive measurable results together.

Whether you’re a marketer, business leader, or digital enthusiast, this series is your guide to staying ahead in the ever-evolving digital landscape.

Speakers: Host: Lisa Morton, Global Marketing Director, Incubeta Guest: Greg Dos Santos, CFO, Incubeta Americas

Ready to connect?

Take the first step toward smarter, more profitable marketing.

Share this post

STEP INTO OUR WORLD

Related Videos

Stay connected to the ideas, innovations, and updates shaping the world of marketing. From industry news to Incubeta’s highlights, explore how we continue doing what we do best.

20 May 26

The Digital Edge S2 Ep.8 |  How Humans Win and Disrupt a Boring AI Landscape with Mark Schaefer

In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Mark Schaefer, renowned author, speaker, and marketing…

06 May 26

The Digital Edge S2 Ep.7 |  How to Move from AI Efficiency to Strategic Growth with Marketing Over Coffee’s Christopher Penn

In this episode of The Digital Edge, host Mark Reed-Edwards sits down with Christopher Penn, the Co-Host of the Marketing…

30 Apr 26

Incubeta Unpacks Agentic Commerce on Emerce Talks

The marketing landscape is shifting. As Agentic commerce takes hold, AI agents aren’t just suggesting products, they are increasingly influencing…

Optimized by Optimole
Global / USA
Europe — West & Central
Europe — Southern
Latin America
Africa & Middle East
Asia Pacific