Driving Conversions for Brabantia High End Content Production

Cliente
Brabantia
Sector
Retail
Soluciones

Ecommerce Solutions
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Increase in CR

40%

Brabantia is a leading Dutch premium brand with beautiful and smart household products like waste bins and laundry products. Brabantia stands for beautiful, pleasurable and sustainable products and these premium goods are available all over the world. Brabantia wanted to stand out as a high-quality brand in an online shopping environment so tasked Incubeta with producing high quality content that would drive sales and revenue.

The content improvement approach was a success. It resulted in an increase of revenue and orders from 15% to 40%, in the first 3 months after optimizing Brabantia’s content.

Third party Helium10 ranked the content 8.75/10, which was on average 6.45/10. The knowledge that this is an optimization for content below the fold, means that there is great potential to drive more sales in case content above the fold will be optimized as well.

"Working with the team at Incubeta was easy and hassle free, they walked us through their process and provided us with a comprehensive and cost effective solution for our budget and timeframe."

Brabantia

Insights

Brabantia tasked Incubeta with helping them stand out as a high-quality brand in an online shopping environment. Focusing on two markets: Germany and the United Kingdom.

The key question was ‘In which way can Brabantia accommodate and service customers better with preferred content?’ Aiming to drive conversion.

Estrategia

Incubeta advised Brabantia to extend & optimize the content for the product detail pages (below the fold). The existing content was already from a high standard: by optimizing the content, it would better match Brabantia as a premium brand. This would influence the (potential) customers and resulting in a higher conversion ratio.

Incubeta produced high-end content

The new made content for the product detail pages (below the fold):

Interactive: images on the product pages have interactive features
More visuals: In-use images added, which made a big difference
Videos were added
The overall presentation of the products was made more exclusive, meeting the brand’s premium look & feel
SEO was optimized and new keywords were added
Incubeta optimized the overall navigation on the product pages (below the fold)