Using Social to Drive Ecommerce Raising Awareness with Incubeta


Freedom Furniture, a major Australian furniture and housewares retailer, knew that Pinterest and Facebook are powerful social channels for driving Ecommerce performance. Looking to connect with new audiences and raise awareness through campaigns, the retailer engaged Incubeta to support their efforts.

We were tasked with improving eCommerce performance, raising awareness of special offers, reaching target audiences where they spend the most time, and developing a specific strategy for social creative.


We started by implementing mobile-first creatives that shone on social channels, from here we tested new formats to expand social strategy.

We also set up campaigns using Pinterest best practices for Tag & Conversion Optimizations.

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