Turning Auto Browsing into Buying Accelerating Engagement for Hyundai


The average car shopper today makes two or less dealership visits before making a decision. Hyundai partnered with Incubeta to ensure they are one of those two visits.

Consumers are increasingly relying on digital channels to help with their car buying journey – from initial research, to finding deals and getting real-time auto advice. As a result, these digital interactions influence shoppers’ decisions as much as the sales person on the lot. Hyundai understood it was critical to be present and helpful in all stages of that process.

Incubeta was tasked with turning auto browsing into buying, and accelerating dealership visits and qualified leads.


We developed a cross channel media strategy and measurement, tied to all key micro-moments. From here we aligned media and measurement strategy to the consumer journey.

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