We were officially introduced as a TikTok creative partner following our successful collaboration with them, creating award-winning campaigns for our clients. Having exploded onto the scene throughout Covid and the subsequent lockdowns, TikTok is hugely popular with Gen-Z, and brands are scrambling to capitalize on the opportunities presented by this new type of content-sharing platform.

While advertising on TikTok is still relatively new, brands across the globe have been trying different techniques to varying levels of success, scrapping their traditional digital marketing strategies to try new things. Which is why we sat down with TikTok experts from our global business to ask them to break down the platform for us and offer their guidance on how to make the most out of TikTok.

Episode 1

Featuring our Northern Ireland-based Digital Advertising Specialist Shannon McWilliams, our first episode looks at where TikTok fits in a funnel approach and the impact this platform has had on the digital marketing world.

Episode 2

In our second episode Will Myers, Interactive Producer + Creative Lead for Incubeta APAC, offers his guidance on creating ads for TikTok and shares his tips for increasing performance.

–

Learn More

Sitting Down with TikTok

We caught up with Jyri Kidwell, TikToks Head of Creative and Creator Partnerships at Cannes Lions earlier this year to discuss TikTok’s creative offering, the importance of creator content and emerging trends. Watch the interview. 

Our work with TikTok

Koala, a popular Australian furniture brand, turned to Incubeta to help elevate brand love and campaign performance by testing what type of creative formatting resonated best with their audience of 18+ home enthusiasts on TikTok. By utilizing the platform’s tools to create authentic, purposeful TikTok content we delivered outstanding results and meaningful insights for Koala. Read the full case study