Tell us a little bit about Bruce Clay MENA and your brand history?

Bruce Clay has been around since 1996 and is known for their deep SEO expertise. The MENA office opened in 2015 and our first ever client was Johnson and Johnson. If you Google “the father of SEO” you will see Bruce himself on the entire page, so we like to think that we know a thing or two about organic search. When it comes to our region, there is a huge appetite for social media, so we made a decision early into our journey that we’d also provide organic content and social media solutions for clients, and we are the only office in the Bruce Clay network to have done this. I believe now, even within Incubeta, we will be the only office to create conceptual creative solutions for clients, which is an exciting prospect.

What does it mean to be part of the Incubeta family, and how will this acquisition expand growth for Incubeta MENA?

It’s super exciting to be here. Ever since we first had our call with Lars and Mike, I could see we had the same values, and ultimately, if your values match, you will be successful. With Incubeta acquiring Bruce Clay MENA, they are opening up a huge region to expand into, but also adding 45+ talented people into the company that cover a number of services that the group currently do not offer, especially around deep creative thinking and conceptualisation along with all things related to organic social media. Overall, the whole office is raring to go, and we can’t wait to show the group and our wider partners what we’re capable of achieving.

Here at Incubeta, we’re a people-first company. Our culture is something that we’re really proud of. As a business, what’s important to you when it comes to your company culture?

We’re the same. The first thing I did at Bruce Clay MENA was imbed our company values – knowledge, accountability, quality, ambition and fun. We hired based on these values and as such have built a team that’s really fired on all cylinders. I have always tried to build an environment where people want to come everyday and do meaningful work for clients that matter. Our vision was always to go big or go home. When you walk in the office you will see a sign that says “Think Big” because that’s what we should be doing all day, every day. We are entrepreneurs at heart and I would never want that to slip away from any of the team, we want to be the best and as I always say “winning is everything”. These are all things that are important to our company culture and if you pop by the office, you will see everyone lives our values and ethos.

As experts in SEO, PPC and Social Media, what are some of the most exciting trends emerging in these fields?

As boring as most people might think it is, SEO is actually exciting every day – regardless of trends. Algorithms change so many times in one day, everyday brings a challenge. When it comes to trends, one that all SEO’s will have to tackle in some way is zero click searches. If you create content so good that your user finds the answer on Google, your site traffic will reduce, but you need good content to rank on SERP’s… and so the dilemma continues! A really interesting trend!

With social, although not technically ‘emerging, it has to be TikTok. I still think we’ve only seen a fraction of what it will be and brands/individuals need to jump on it quickly, before it becomes media reliant, but it is such an awesome platform to create for and work with.

Finally PPC – to be honest, we tied up with Incubeta so you can teach us a thing or two about this. So I will leave the emerging trends on this one to the far more qualified specialists who are now my colleagues! 

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To learn more about the acquisition, and Bruce Clay MENA take a look at our recent blog; Incubeta Welcomes New Acquisition, Bruce Clay MENA, to the Family or view our latest case studies where Bruce Clay MENA drove significant growth for McDonalds and Design Hotels.