Everything You Need to Know About Google Analytics 4 (GA4)

Last month Google announced that, come July 1st 2023 Universal Analytics (UA) will be officially sunsetted. UA properties will stop processing hits from July 1, 2023 for standard users, and October 1, 2023 for GA360 users. Following those dates, historic data will only be stored for 6 months. While this announcement has certainly sent ripples across the marketing landscape it’s not the end of the world for data reporting. In fact, this change is essential to ensure web analytics continues to be effective and compliant with privacy laws.

Matilda Rose Moir

What Do I Need to Know About GA4?

In our latest whitepaper we break down GA4, and the sunsetting of UA in three digestible sections; the difference between GA4 and UA, why GA4 was created, and why GA4 is important.

Your Guide To GA4


Top Tip: Use GA4 as a chance to readdress your measurement plan and tracking strategy. It’s a great opportunity to ensure you’re tracking your most important touch points and user journeys plus it allows you to rethink how you are using your data to benefit your media campaigns.

Need more information, or help implementing GA4 for your business? Check out our GA4 resources hub and see how Incubeta can help you make significant progress towards accurate measurement and effective digital advertising.


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