New York, October 18th, 2022 — Global digital marketing group, Incubeta, today announced its partnership with online retailer Adorama, the trusted source for market-leading photo, video, audio, computer equipment and information. Through the partnership, Adorama will leverage Incubeta’s paid media, adtech, analytics and data science teams, along with a digital strategy offering that will be serviced by the company’s media strategist, transformation and eCommerce consultants.

Adorama is known for its consumer-focused marketplace, and appeals to the professional who wants honest, no-nonsense content around photography and videography. By curating authentic, consumer-focused content that’s executed across their various media platforms 42 West, AdoramaTV, Adorama strives to elevate themselves as the “Voice of Authority”.

Aiming to double down on its growth, Adorama selected Incubeta for its integrated service offerings across media, adtech and data, that allows for advanced customer-centric executions that leads to stronger performance.  

Incubeta quickly hit the ground running, reconstructing a paid search program that had been split across multiple agencies.  Our new program is now structured in a way to maximize all relevant Google offerings to set us up for success during the upcoming holiday season and beyond. Said Gvantsa Green, Vice President of Marketing at Adorama.

After kicking off their engagement in May, Incubeta will soon be launching Adorama’s first tests, looking to drive new customer acquisition and increased brand consideration by investing in upper-funnel tactics. Incubeta will be delivering this test in collaboration with Google where they are testing the hypothesis of stimulating consumer consideration in order to increase demand. With this partnership, Incubeta will also be developing full-funnel paid social strategies and executing campaign management on Meta platforms for Adorama. 

“We’re excited to be partnering with Adorama, one of New York’s staple electronics and technology retailers, to bolster the growth of its brands and develop a marketing strategy that will improve the relationship they have with their current and future customers,” said Incubeta President of the Americas, Jonathan Gluckman. “Incubeta’s ecommerce and retail experience will enable Adorama to drive growth in a highly competitive market, and with a recession looming. Our focus will not only consist of a full funnel marketing strategy, but will also involve data and tech to ensure both growth and profitability for Adorama. We look forward to the work we will create together.”