This year we went bigger and bolder than ever before, with our eye-catching stand and “spin to win” game pulling the attention of many. From mindfulness meditation cards and candles, to cookbooks and wildflower seeds, all of the prizes corresponded to our many different committees at Incubeta; sustainability, DEI, and mental wellbeing. Providing us with a base for building relationships, having insightful chats with industry experts, and connecting with brands, both new and old.  

With two stages, and a stellar list of speakers, drawn from the likes of Tik Tok, Tails.com, Harvey Nichols, and Buzzfeed, we were treated to a plethora of insightful talks. On day two, our Display and Creative Director, Anna Jorysz, took to the Pyramid stage to present “Tomorrow’s World: Rethinking Data and Digital. Anna’s presentation explored the future of digital advertising and how advertisers can continue to grow in an online environment that shifts consistently. Anna explored how, despite Google extending their third-party cookie deprecation timelines, the demand for privacy-centric marketing continues unabated, and advertisers need to be developing long-term solutions to thrive in this privacy-centric world. Examining, in detail, the impact this could have on their existing campaigns, and rethinking the role of digital marketing within their brand strategy. 

Access Anna’s Presentation Here

Influencer Marketing Show 

On day three we attended the Influencer Marketing Show with some of the brightest minds and innovative brands in the creator and influencer marketing industry. Again, being treated to a number of fantastic talks and debates about hot industry topics, from experts who are driving the industry forward. Our team particularly enjoyed the “The role of AI in the Creator Economy”  panel discussion which explored the increasing prevalence of AI in the creator economy and in our day to day lives. The panel presented an interesting perspective on how we can turn AI from a buzzword to a meaningful tool that helps drive the creator economy and brand goals forward.

Incubeta Named Global Performance Agency of the Year 

Preceding PI Live, we were thrilled that Incubeta was named Global Performance Agency of the Year at the 2022 Global Performance Marketing Awards (PMAs) for our outstanding work as a digital marketing agency!

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Thanks to everyone that joined us at PI Live 2022, see you again next year!